To understand and identify who my target audience is for our music video I did a search on You Gov. data base to have an understanding an who my audience are. When I searched I got a profile of our target audience with there age, gender, likes and interests to give us an accurate account on what are audience is .I searched for The artist of the original song Bounce that I am remixing which is Calvin Harris Through the target profile we found out are target audience which was aged between 18-24.I also found out that the audience was mainly male and the top regions were London, Central Scotland and Normal Scotland.With this knowledge from the Target profile it allows me to put in features into our music video that would address and suit are target audience. Also my target audience for the people who listen and enjoy modern house music and people who would download and listen to our music video. But the video must be successful and the narrative of the video must suit the song ,so our video is remembered.I enjoy this genre of music also so this will help me judge and develop ideas to make our music video suit the codes and conventions on modern house music videos such as House Every weekend .